GRADY-WHITE BOATS
STORIES FROM THE GRADY LIFE
THE BRIEF
Grady-White Boats is an inspirational boat-building brand that has generations of loyal boating enthusiasts who live the Grady Life, swear by their boats, and wouldn’t dream of switching to another brand.
They’re Grady For Life.
There are so many meaningful stories out there, special moments on the water, made possible by owning a Grady-White Boat.
The Stories from the Grady Life series tells the personal stories of how owning a Grady has played an undeniable role in adding to their lives.
THE KULAKOWSKY FAMILY
It's more than just a boat.
For the Kulakowsky family, it’s a way to connect, pass down traditions, and instill confidence on the water.
Ken and Judy have been Grady-White owners for more than 36 years – and now own their third Grady-White.
They love the unmatched quality time that all three generations are able to spend together because of their Grady-White boat.
They are "Grady for life"!
SUPPORTING STORIES
There will always be a hero story, the message that resonates the best.
Our conversation with Ken and Judy touched on so many great stories and experiences about their life on the water, so we created supporting films to maximize our shoot and connect more people with Grady’s brand pillars.
THE RIESCO FAMILY
Luis and Melissa were recently introduced to the Grady Life, and they’ve certainly made up for lost time.
Their boat has given them many new things, like a new chapter of their marriage by developing a passion for boating together.
One of the most essential things about stories is choosing the right characters to guide the viewers and get the message across, while keeping us wanting to see more.
Luis is a charismatic boat owner and devoted Grady fan, and you can clearly see it pour out of every word he speaks.
SUPPORTING STORIES
We aligned each interview around key pillars that Grady-White is known for, so we could craft multiple stories that were on brand and touched on things that current and future owners care about. With multiple films, we could expand the reach of their story with additional cut-downs to promote on their social channels and EDM’s.