ONBOARD ENGINEERING
STORY-DRIVEN VIDEO CONTENT TO ATTRACT TOP MARINE MECHANICS
THE BRIEF
Onboard Engineering is one of Australia’s top marine mechanical companies, representing the world’s leading brands, like MAN, CAT, Twin Disc, Volvo Penta, Mercruiser, and Garmin.
Like most marine businesses, finding the right people with the right experience is hard.
We needed to show what it’s like to work at Onboard Engineering, how they set themselves apart, what the company stands for, and some of the exciting projects they get to work on.
The videos also needed to provide value to customers and showcase their points of difference.
Here are a few of the projects we produced.
THE BRAND STORY
The great thing about Onboard Engineering is they are a company with strong guiding principles. They look to be remarkable whenever they can and take great care of their customers and staff. It’s a vision that’s synonymous among all three directors.
Before their brand story film, you’d never know how special they really were unless you knew them already. Their story was never told.
It’s all about looking after their customers and making a difference in their lives.
Hear from the directors and staff about what they think makes Onboard Engineering a remarkable business.
SOCIAL TEASER REEL
Attention is the biggest commodity, so an exciting cut down from the projects we worked on, full of quick cuts and dynamic sound design, got thumbs to stop on their social channels.
This was a great way to have different call to actions that directed potential hires to reach out.
DYNAMIC PROJECT FILMS
In our strategy session, Onboard mentioned that one of the best parts of their job is the variety of projects they work on and how they are likened to detectives to find the root cause of engine problems.
The opportunity presented itself to feature this project, an engine removal and strip down.
Project videos like this get to subtly showcase Onboard’s capabilities, facilities, size of the team, friendliness and trustworthiness, product knowledge and expertise, and what makes them unique while providing value for their audience.
Most importantly, it shows both clients and future staff what to expect when working with Onboard, and is another video that helps to humanise the brand so they become more than just another business to provide a quote.
Is your business struggling to recruit top talent?
People want to see themselves in a company that does exciting work with a vision they can get behind.
Get on board with Rising Tide Film to see how we can help achieve your business goals.