SIBS

Official Content Partner of the Sydney International Boat Show

Hosted in Darling Harbour over four days, it has a reputation as one of the biggest marine lifestyle events in the Pacific.

THE BRIEF

We were engaged by BIA and Mulpha Events to produce the same-day showreels and photography to promote the Sydney Boat Show.

Our team produced 60-second showreels recapping each of the four days on the same day and supplied photography daily for media promotion.

We also produced a national TVC from 2023 show content to promote the 2024 show.

Our work was very well received by all parties involved, notably our quality of work, 0 revisions for all daily showreels and photography selects, efficiency, and general attitude and working experience!

*showreel editing was outside our scope for the 2024 Show, however we still captured all footage used and photography.

A young man in a red hoodie shaking hands with an older man holding a microphone, on a stage with an aquarium backdrop and a man in a cap raising his arms in celebration.

SIBS 2024 Photography

Aerial view of Sydney Harbour at sunset, featuring a marina with yachts and boats, surrounding modern high-rise buildings, and the water reflecting city lights.
A man with glasses carrying a young child on his shoulders, with the child holding a toy fishing rod. They are indoors near a white wall and a digital device. The child is wearing a captain's hat and a blue jacket.
Two men standing on the deck of a large yacht in a city harbor with modern skyscrapers and a flag in the background.
People smiling and taking a photograph near a marina with sailboats and yachts, some with scientific and campaign banners, in an urban setting with tall buildings.
A man holding a fishing rod on stage at an event or conference with a backdrop and plants in the foreground.
Close-up of multiple white Toyota pickup trucks with chrome badges displaying '450' and 'V8 5.6L' on the front.
Two men sitting and talking using microphones during an event, with one smiling and the other listening, with a large blue banner and plants in the background.
Luxury yacht docked at a marina with city skyscrapers in the background on a sunny day.
Three women in matching navy jackets speaking at an outdoor event with an audience.
Group photo of people on a yacht docked at a marina with city buildings in the background.
Close-up of the side of a shiny sailboat with the word 'SHADOW' in block letters, showing a small rectangular window with a black rope attached.
Two children smiling and wearing headphones at a trade show, one holding a Yamaha inflatable shark, with motorcycle gear displayed behind them.
A young man in a red hoodie receives a handshake and a box of a fish finder from a man with a microphone during an award ceremony at a fishing event, with an older man smiling in the background.
Multiple boats with outboard motors docked at a marina with city buildings in the background.
People on a boat docked at a marina, with a large blue banner that reads 'Seakeeper Ride' and a display booth. Some people are inspecting the boat, while others are conversing near the booth. The background shows buildings and boats on the water.
A woman and a young girl on a boat, with the woman guiding the girl who is sitting at the steering wheel. The boat has the words '255 Formula' on the side, and they are docked near a city with a bridge and buildings in the background.
A white motorboat with four people on board cruising under a bridge on a bright, sunny day.
People on a white yacht docked at a marina during a sunny day, with sailboats and colorful flags in the background.
A woman sitting in a captain's chair on a yacht at an event, smiling at the camera with booths and people in the background.
A young boy sitting on a railing overlooking a marina with yachts and modern buildings.
Boats docked at a marina with people walking around during sunset, in an urban area with high-rise buildings in the background.
People on a white yacht at a marina during sunset, with flags and other boats in the background.
Woman smiling on a yacht with a marina and city skyline in the background, wearing sunglasses and a polo shirt.
People walking along a marina with large yachts and boats docked, city skyline with tall buildings in the background, event banners, and a clear sky.
A young child wearing a pirate hat and an older man smiling at each other inside a boat-shaped chair, in a bright indoor space with large windows and colorful chairs in the background.
A man holding a microphone interviews two children, a girl and a boy, at an indoor event with many spectators in the background.
A man demonstrating fish anatomy to children at an educational event, with a large fish image on a display and children touching fish on the table.
A young girl with glasses and a colorful hat is sitting on a small sailboat, smiling and holding onto the rigging while a woman with sunglasses and a navy jacket pushes her. The scene takes place at an outdoor event with people, sailboats, and city b
Two people sitting on a dock, observing a young girl sailing a small boat with a black and red sail in a marina filled with larger boats and yachts.
Two people sail small racing boats with red, black, and white sails on a harbor with city high-rise buildings in the background. The sailboats are near yellow buoys, and there are several yachts docked nearby.
Two men are examining a control panel with electronic equipment at a tech exhibition. One man is holding a jacket and wearing a smartwatch, while the other is pointing at the touchscreen. They are surrounded by other attendees and tech displays.
An aerial view of Sydney Harbour at sunset, showing a marina filled with yachts, a city skyline with high-rise buildings, and a prominent tower with an observation deck.
A group of people, including children and adults, waiting on a dock near boats and yachts, with a background of docked boats and signs.
Three people taking a selfie at a marina with yachts and city skyline in the background, cloudy sky.

Sydney International Boat Show TVC

‘This was the most efficient TVC I’ve ever worked on’

- Kara Roberts, Mulpha Events

Same Day Showreel

Our directors cut recap from SIBS 2023